Understand your users with a detailed User Experience (UX) audit

You’re producing software products your target audience wants and needs. Your team has focused on delivering working software but hasn’t focused on the user experience or has been able to understand your audience truly. An expert User Experience (UX) audit can remove the guesswork and improve the desirability, fit, value, perception, and accessibility of your offerings and, more importantly, prepare your product for growth.

We analyze how your products, services, or processes interact with your end users through a UX audit. We determine if there are gaps between what the users want or need and what’s being offered. UX audits analyze the friction points where users have difficulties using the products and services. A wide range of data is collected, sorted, and analyzed through multiple usability tests for relevancy, impact, and feasibility. With a UX audit, you discover opportunities to get better control over your product and prime your organization for growth.

A UX audit is a valuable tool to be used repeatedly to know exactly where your products and offerings stand in the current environment.

At RedBit, we offer an in-depth UX audit with our expert product design and development teams to help you align and polish your touch points based on your end-user demands.

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Do you need a UX audit?

The short answer is, “Yes, you do.”

Inadequate UX analysis stacks up to the loss of money, time, and market position of products and services. Not considering your end-user behaviour creates risk. Investments where UX has not been considered at the core, can lead to friction with your end-users instead of great customer satisfaction.

Fixing a product’s problem after deployment costs 100 times more than fixing it at the design stage. Introducing a UX audit to your operations helps you cut hidden costs and convert lost opportunities.

Understand business objectives

A key element in a successful UX is clarity. Ambiguous objectives cause businesses to waste resources (time, money, brain power, opportunity cost). UX audit allows for defining a clear target and shapes the product around these definitions rather than relying on guesswork and hearsay.

Who are your end-users?

A product has multiple end users. Defining these user groups, creating personas that will interact with an offering, and finding the sweet spot that intersects different interest groups’ desires and requirements helps organizations spend resources strategically. Defining who the end users are is key in shaping the product features and deciding on the roadmap.

Understand user pain/pleasure points and define needs/wants.

A product’s success depends on its usability. Understanding why you build it is the most important thing for healthy product/service adoption. It can also be the lifeline of an underperforming offering to determine why an end user may or may not want to use the product. A UX audit analyzes the wants and needs of end users, conducts usability tests, and doesn’t leave anything to chance.

Analyze and refine collected data

Decision-making is not guesswork when data is available and analyzed. In a time where data is abundant, proper analysis is key to making the right decisions. In the UX audit case, understanding what the data is saying, its relevancy, and finding the missing data to close the gap is a part of the process. What do the usability tests say? Why is a bounce rate high? Why are users abandoning carts even when the click-through rate (CTR) is high? These and many similar questions about product performance require the right way to read data that an expert team can help you with.

Experiential evaluation

It’s misleading to think users will react the same way to a product’s usability as its creators do. Users create their pathways and shortcuts when interacting with an offering. Observing user behavior and pivoting is paramount when creating a product that fits users’ requests. Real-time, experiential evaluation helps product designers find these interaction elements and the mismatches within the system and offer iterative solutions to close the gaps.

Key findings and suggestions.

A UX audit is concluded with suggested action items. What was observed, how was the performance, and why were things not working as intended? What does the data say? How do we address the data results and align or realign the UX with the end users’ needs and wants? What potential costs and pitfalls await your business if you avoid analyzing your user experience?

Start Your UX audit Today

“They [RedBit] went around and essentially created a system of connecting all of the food, solving the hard challenge in the pandemic: How can they scale a nationwide effort around food security? That was fascinating.”

- Satya Nadella
CEO, Microsoft